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# Jooseok Oh Selected as a Speaker for London Experience Week 2026 | Human Tech Under Martial Law
- URL: https://www.baramxp.com/jjooseok-oh-london-experience-week-2026-speaker-en/
- Published: 2026-04-14T04:29:11.000Z
- Updated: 2026-06-12T08:40:15.000Z
- Description: Jooseok Oh has been selected as a speaker at London Experience Week 2026. His session, “Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM,” brings Korea’s human-centered experience stories to a global audience.
- Author: Dr. Jooseok Oh
- Tags: The BARAM Framework

[**Jooseok Oh**](https://www.linkedin.com/in/jooseokoh/?ref=baramxp.com), founder of **BARAM Experience**, has been selected as a speaker at [**London Experience Week 2026**](https://londonexperienceweek.com/?ref=baramxp.com). His session, [**“Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM,**](https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/?ref=baramxp.com)**”** is listed on the official programme for **Wednesday, April 22, 2026, from 2:00 pm to 2:30 pm** at **The Green Room, Ministry of Sound, London**.

[Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM - London Experience WeekIn this session, Jooseok Oh (Founder, CEO BARAM Experience Co., Ltd) shares a firsthand account of protest objects and mutual care as human technologies in crisis. He explores what they teach us about designing experiences, democracy, and sustainable coexistence – not as the organiser, but as a Korean experience researcher and storyteller.![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/icon/f152-7.png)London Experience Week![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/thumbnail/-EC-98-A4-EC-A3-BC-EC-84-9D-Jooseok-Oh-2.png)](https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/?ref=baramxp.com)

According to the official event website, **London Experience Week 2026** is a global gathering for the people building the Experience Economy. The event brings together **750 leaders from over 40 countries** and runs from **20–24 April 2026**. Alongside the summit, the programme also includes the Experience Safari, with venues and experiences such as **Ministry of Sound, ABBA Voyage, Outernet, Pixel Artworks, and Tottenham Hotspur Stadium** highlighted on the official site.

## What Human Tech Means

This talk is not about technology in the narrow sense.

It is about how people transform objects, symbols, habits, and acts of mutual care into experience.

K-pop lightsticks are not just fan objects.  
Hand-drawn meme flags are not just props.  
Prepaid warm coffee for strangers is not just a small gesture.

The official session page describes the talk as **“a firsthand account of protest objects and mutual care as human technologies in crisis.”** It also frames the session around practical takeaways: mapping audience context, reading symbols as human tech rather than props, designing for participation when people refuse to follow the script, and learning from bottom-up solidarity patterns.

## Why BARAM Matters Here

This is why the session matters.

It is not only about a specific cultural moment in Korea.  
It is about how people create meaning, organize participation, and build solidarity through experience.

That is also where [**BARAM** ](https://www.baramxp.com/tag/baram-faramework/)comes in.

BARAM is a way of understanding how brand-audience relationships align and generate momentum through lived experience. Experience is not simply a moment. It is accumulated time, designed relationship, and shared meaning.

Speaking at London Experience Week 2026 is not only a personal milestone for Jooseok Oh. It is also an opportunity to bring stories from Korea into a wider global conversation about brand experience, collective meaning, and the future of human-centered design.

[The\_BARAM\_Framwork - BARAM Experience 바람익스피리언스Brand Audience Relationship Alignment Momentum matrix with AI![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/icon/Brandmark-logo--5--151.png)BARAM Experience 바람익스피리언스![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/thumbnail/BARAM-Newsletter_Image_About-2.png)](https://www.baramxp.com/tag/baram-faramework/)

## What I Hope to Do in London

London Experience Week 2026 is not only a speaking opportunity.  
The official website presents it as a place where people across the Experience Economy share what is working, explore new formats, and build partnerships behind the next generation of experiences.

For me, this trip is also about conversation.  
It is about meeting experience designers, brand leaders, researchers, and creators, and bringing Korea’s stories into a wider global dialogue.

## Official Links

- Official speaker page  
[https://londonexperienceweek.com/speaker/%ec%98%a4%ec%a3%bc%ec%84%9d-jooseok-oh/](https://londonexperienceweek.com/speaker/%ec%98%a4%ec%a3%bc%ec%84%9d-jooseok-oh/?ref=baramxp.com)

[오주석 Jooseok Oh - London Experience WeekJooseok Oh is an Experience Orchestrator & Neo Polymath. He is Founder of BARAM Experience and a Fractional CXO Partner.![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/icon/f152-6.png)London Experience Week![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/thumbnail/-EC-98-A4-EC-A3-BC-EC-84-9D_CV-1.png)](https://londonexperienceweek.com/speaker/%EC%98%A4%EC%A3%BC%EC%84%9D-jooseok-oh/?ref=baramxp.com)

- Official session page  
[https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/](https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/?ref=baramxp.com)

[Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM - London Experience WeekIn this session, Jooseok Oh (Founder, CEO BARAM Experience Co., Ltd) shares a firsthand account of protest objects and mutual care as human technologies in crisis. He explores what they teach us about designing experiences, democracy, and sustainable coexistence – not as the organiser, but as a Korean experience researcher and storyteller.![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/icon/f152-8.png)London Experience Week![](https://storage.ghost.io/c/2c/60/2c60a50e-e667-4935-8a61-31a73a33cf6e/content/images/thumbnail/-EC-98-A4-EC-A3-BC-EC-84-9D-Jooseok-Oh-3.png)](https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/?ref=baramxp.com)

This page will continue to document the thinking behind the session, the evolution of BARAM, and the conversations and observations that emerge in London.

## FAQ

### Who is Jooseok Oh speaking at?

Jooseok Oh is speaking at **London Experience Week 2026**, which the official website presents as a global gathering for the Experience Economy with **750 leaders from 40+ countries**.

### What is Jooseok Oh’s session title?

The session title is **“Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM.”**

### When and where is the session?

It is scheduled for **April 22, 2026, from 2:00 pm to 2:30 pm** at **The Green Room, Ministry of Sound, London**.

### What is the session about?

According to the official page, it examines protest objects and mutual care as human technologies in crisis, with takeaways around audience context, symbols, participation, and solidarity patterns.

### What is [London Experience Week 2026](https://londonexperienceweek.com/?ref=baramxp.com)?

London Experience Week 2026 is a global Experience Economy event taking place in London from **20–24 April 2026**. According to the official website, it includes both the **Summit** and the **Experience Safari** programme.

## London Experience Week 2026

If you’ll be at London Experience Week 2026 and would like to talk about brand experience, human-centered design, collective meaning, or BARAM, feel free to reach out via LinkedIn. I’d be glad to connect in London.

[LinkedIn](https://www.linkedin.com/in/jooseokoh/?ref=baramxp.com) 

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