JooSeok Oh

오주석 대표. BARAM Experience 창립자. Experience Orchestrator · Working Scholar · Neo-Polymath. 글로벌 광고·마케팅 30년 실무에 BSL DBA와 aSSIST Ph.D 박사 학위 두 개가 더해져 The BARAM Framework이 되었다. 작가, 강연가, 연구자, 칼럼니스트. Founder of BARAM Experience — three identities behind The BARAM Framework.

Jooseok Oh | Founder of BARAM Experience | 오주석 박사

세 가지 정체성 Three Identities

Experience Orchestrator · Working Scholar · Neo-Polymath

Experience Orchestrator
브랜드·고객·직원 경험을 정렬하는 전략가
A strategist aligning Brand, Customer, and Employee Experience

Working Scholar
실무와 학술을 동시에 축적하는 연구자
A researcher accumulating both practice and scholarship

Neo-Polymath
영역을 횡단하는 영역 융합자
A domain-crosser integrating fields

누적된 여정 The Accumulated Journey

1995 ~ 2000
연하나로 기획 — 이벤트 기획과 연출로 시작
Yeon Hanaro Planning — Started in event planning and direction

2002 ~ 2018
TBWA KOREA 수석국장
Senior Director, TBWA KOREA — Brand experience, sponsorship, sports, integrated campaigns

2003
"Be the Reds" 캠페인 (SK Telecom) — Cannes Lion Gold (Media, Special Events)

2004 ~ 2005
Aalto University (Finland) — MBA Global Management

2016
"Vertical Store" 캠페인 (Adidas) — Cannes Lion Outdoor Shortlist

2017 ~ 2018
WSET Level 3 · French Wine Scholar · Italian Wine Scholar
국제 와인 심사위원 (Berlin / Asia / Portugal Wine Trophy)
International wine judging credentials

2019
The Rediscovery of Brand Experience Dimensions with Big Data Analysis
Sustainability, 11(19), 5438 — co-authored academic article

https://www.mdpi.com/544992

2020
박사 학위 동시 취득
Ph.D in Business — aSSIST Seoul School of Business
DBA — Business School Lausanne (BSL), Switzerland

2020
『어쩌다 B — 스치듯 떠나는 유럽여행』 출간
Somehow B — A Brush with European Cities

2022.11
바람익스피리언스(주) 창립
BARAM Experience founded

2025.06
네오 폴리매스 선언
The Neo-Polymath Manifesto

2025.08
The BARAM Framework, 비엔나 EKC2025에서 공식 발표
The BARAM Framework formally presented at EKC2025, Vienna

2025
『직장인 경영학박사에게 보내는 응원』 출간
A book for working professionals pursuing the doctorate

2026.04
London Experience Week 2026 스피커
Architecture of Cheering — Brand Korea

2025.08 ~ Present
The AI Collective Seoul — Associate Founder · Chief Human-Centered Experience Officer : Founding role at the Seoul chapter of the global AI community

지금, 오주석은 Now, Jooseok Oh

브랜드 경험을 컨설팅한다.
연구하고, 쓴다.
강연한다.
와인을 평론하고 심사한다.
칼럼니스트로 활동한다.
AI Matters의 'AI와 브랜드 경험' · Sommelier Times의 '오주석의 더블유 모먼츠'

글로벌 AI 커뮤니티 The AI Collective Seoul의 Associate Founder로 활동한다.

Consults on brand experience.
Researches and writes.
Speaks.
Reviews and judges wines.
Contributes columns to AI Matters and Sommelier Times.
He runs the column 'AI and Brand Experience' at AI Matters, and 'Jooseok's W-Moments' at Sommelier Times.
Serves as Associate Founder · Chief Human-Centered Experience Officer of The AI Collective Seoul.