Jooseok Oh Selected as a Speaker for London Experience Week 2026 | Human Tech Under Martial Law
Jooseok Oh, founder of BARAM Experience, has been selected as a speaker at London Experience Week 2026. His session, “Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM,” is listed on the official programme for Wednesday, April 22, 2026, from 2:00 pm to 2:30 pm at The Green Room, Ministry of Sound, London.
According to the official event website, London Experience Week 2026 is a global gathering for the people building the Experience Economy. The event brings together 750 leaders from over 40 countries and runs from 20–24 April 2026. Alongside the summit, the programme also includes the Experience Safari, with venues and experiences such as Ministry of Sound, ABBA Voyage, Outernet, Pixel Artworks, and Tottenham Hotspur Stadium highlighted on the official site.
What Human Tech Means
This talk is not about technology in the narrow sense.
It is about how people transform objects, symbols, habits, and acts of mutual care into experience.
K-pop lightsticks are not just fan objects.
Hand-drawn meme flags are not just props.
Prepaid warm coffee for strangers is not just a small gesture.
The official session page describes the talk as “a firsthand account of protest objects and mutual care as human technologies in crisis.” It also frames the session around practical takeaways: mapping audience context, reading symbols as human tech rather than props, designing for participation when people refuse to follow the script, and learning from bottom-up solidarity patterns.
Why BARAM Matters Here
This is why the session matters.
It is not only about a specific cultural moment in Korea.
It is about how people create meaning, organize participation, and build solidarity through experience.
That is also where BARAM comes in.
BARAM is a way of understanding how brand-audience relationships align and generate momentum through lived experience. Experience is not simply a moment. It is accumulated time, designed relationship, and shared meaning.
Speaking at London Experience Week 2026 is not only a personal milestone for Jooseok Oh. It is also an opportunity to bring stories from Korea into a wider global conversation about brand experience, collective meaning, and the future of human-centered design.
What I Hope to Do in London
London Experience Week 2026 is not only a speaking opportunity.
The official website presents it as a place where people across the Experience Economy share what is working, explore new formats, and build partnerships behind the next generation of experiences.
For me, this trip is also about conversation.
It is about meeting experience designers, brand leaders, researchers, and creators, and bringing Korea’s stories into a wider global dialogue.
Official Links
- Official speaker page
https://londonexperienceweek.com/speaker/%ec%98%a4%ec%a3%bc%ec%84%9d-jooseok-oh/
- Official session page
https://londonexperienceweek.com/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/
This page will continue to document the thinking behind the session, the evolution of BARAM, and the conversations and observations that emerge in London.
FAQ
Who is Jooseok Oh speaking at?
Jooseok Oh is speaking at London Experience Week 2026, which the official website presents as a global gathering for the Experience Economy with 750 leaders from 40+ countries.
What is Jooseok Oh’s session title?
The session title is “Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM.”
When and where is the session?
It is scheduled for April 22, 2026, from 2:00 pm to 2:30 pm at The Green Room, Ministry of Sound, London.
What is the session about?
According to the official page, it examines protest objects and mutual care as human technologies in crisis, with takeaways around audience context, symbols, participation, and solidarity patterns.
What is London Experience Week 2026?
London Experience Week 2026 is a global Experience Economy event taking place in London from 20–24 April 2026. According to the official website, it includes both the Summit and the Experience Safari programme.
London Experience Week 2026
If you’ll be at London Experience Week 2026 and would like to talk about brand experience, human-centered design, collective meaning, or BARAM, feel free to reach out via LinkedIn. I’d be glad to connect in London.
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